For most medical device innovators, prototyping is one of the most exciting times in product development. Seeing early design images and specs come to life in a physical way is highly satisfying and fun. But this excitement breeds temptation to bypass multiple elements that must precede prototyping if the team is financially constrained and interested in a capital efficient process.
Clinicians follow very specific processes when preparing for surgery; imaging, pre-op planning, team and OR scheduling, scrubbing in, etc. Similarly, engineers should not build without plans, strategies, and flowcharts. Here are five things to invest in before prototyping to maintain a capital efficient, yet flexible, process that gives innovators the greatest likelihood of arriving at their intended destination in the least amount of time.
We start with a big picture and an honest look at a product’s goals and potential. As we dig deeper into the device strategy, we use our process to break the big picture into smaller pieces.
In the early stages, our goal is to guide products to the most efficient and effective pathway, using evidence-based decisions for product development. Our inputs come from a broad analysis, including the clinical market, the regulatory pathway, and competitive products. Integrating these inputs, we can then generate design ideas and functioning prototypes to support design decisions and intellectual property strategies.
Contact us to make sure your product idea starts on the right path.